Video is one of the best ways to build engagement and sales, but hiring a production team is out of reach for most small businesses. The result is often video content that looks a little homemade next to bigger brands. AI video tools are changing that.
With many of these tools, you write a script and get back a polished, professional-looking clip. You do not need to know your way around complex editing software to get good results. Here are a few worth looking at.
Synthesia
Synthesia generates videos from text. You type your script, choose from a library of realistic avatars, and it produces an HD video. It works well for explainer videos, product demos, training content and social posts. Because the script drives everything, it is also a straightforward way to produce Spanish versions of your videos for bilingual audiences.
Descript
Descript lets you edit video the way you edit a document: change the transcript and the video changes with it. You can cut, rearrange and clean up recordings without touching a traditional timeline. It also includes AI features like automatic transcription and dubbing that save a lot of time.
Vidyo.ai
If you need a lot of short videos, Vidyo.ai is designed to help. It takes longer videos and turns them into short clips formatted for different platforms, which is a real time-saver for small brands that want to post regularly.
Getting started
Most of these tools offer free trials or affordable plans, so you can test them before you commit. Start with one type of video, see how your audience responds, and build from there.
When you are ready for a video strategy that ties into the rest of your marketing, the team at Brain & Brands can help.