Translation is not a strategy
Posting a translated version of your English campaign is the most common mistake we see. Hispanic audiences in the U.S. are diverse: a Colombian family in Seattle, a Mexican-American small-business owner in Yakima and a Puerto Rican college student in Spokane speak differently, follow different creators and respond to different offers. Many switch between English and Spanish in the same conversation. Good Hispanic marketing starts with that reality, not with a dictionary.
Brain & Brands was born in Colombia in 2012 and has worked in the U.S. market since 2017. Our team is bilingual and bicultural, so we write, design and plan in both languages from day one instead of adapting at the end.
What we do
- Bilingual brand strategy: who you are talking to, in which language, on which channel, and why. We define when to use Spanish, English or both.
- Cultural adaptation (transcreation): campaigns, landing pages and ads rewritten for Hispanic audiences, keeping your brand voice and changing what has to change.
- Spanish and bilingual social media: content calendars, short-form video and community management that feel native, not translated.
- Paid ads in Spanish: Meta, TikTok and Google campaigns with Spanish creative, Spanish keywords and audiences built for Hispanic consumers.
- Influencers and creators: Hispanic creators who match your audience, vetted and managed end to end.
- Bilingual SEO and AI search: pages that rank for Spanish searches and get cited by ChatGPT, Gemini and Google AI Overviews when people ask in Spanish.
How we work
Every engagement starts with a short discovery: your goals, your current customers and the Hispanic segments that matter for your business. From there we propose a bilingual plan with clear priorities, launch, and report monthly in plain language. AI helps us move faster, testing more creative variations and producing content in two languages without doubling your budget, while real people make the cultural calls.
Who it is for
Brands that want to grow with Hispanic customers in the U.S.: local businesses in Washington State, regional brands expanding across the country, and Latin American companies entering the U.S. market. If your customers speak Spanish at home, your marketing should too.
ALAFAVE, Latin American Candle Manufacturers Association
Challenge: when ALAFAVE came to us in 2017 it had no digital presence and no clear place to start.
What we did: brand identity and social media first, then a professional website, consistent strategic content, educational videos for members, ongoing branding and, most recently, a podcast.
Result: ALAFAVE is now a recognized, organized voice for the candle industry in Latin America, with a digital presence that educates and unites its community.