Why most brand accounts stall
Posting every day is not a strategy. Accounts stall when content is made to fill a calendar instead of to move a business goal: more inquiries, more store visits, more sales. We start from the goal and work backwards to the content.
What is included
- Strategy: audience, positioning, content pillars and the right mix of platforms for your business.
- Content calendars: planned monthly, approved by you, produced by our team.
- Short-form video: Reels, TikToks and Shorts, scripted, shot or edited, with AI tools to speed up production.
- Community management: replies to comments and messages so people feel heard.
- Social listening: what people say about your brand and your competitors.
- Monthly reporting: what worked, what did not and what we change next month, in plain language.
Bilingual by default
For brands that serve Hispanic customers, we create content in Spanish and English that feels native in both languages. It is one of our specialties: see U.S. Hispanic marketing.
AI where it helps
We use AI to research trends, draft variations, generate visuals and analyze performance, so your budget goes into more and better content. Every post is still reviewed by a person who knows your brand.
ALAFAVE, Latin American Candle Manufacturers Association
Challenge: when ALAFAVE came to us in 2017 it had no digital presence and no clear place to start.
What we did: brand identity and social media first, then a professional website, consistent strategic content, educational videos for members, ongoing branding and, most recently, a podcast.
Result: ALAFAVE is now a recognized, organized voice for the candle industry in Latin America, with a digital presence that educates and unites its community.