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How to Reach the U.S. Hispanic Audience with Purpose
Let's be clear: posting a taco emoji on Cinco de Mayo is not a Hispanic strategy. The U.S. Hispanic market is massive, diverse, bilingual, and paying attention. If you want to connect with this audience, it takes more than a translated post, it takes intention, cultural relevance, and respect.
Start by understanding that not all Latinos are the same. Someone in Miami might connect to a different cultural vibe than someone in LA or Houston. Your messaging needs to reflect that richness and your brand will shine because of it.
Let's be clear: posting a taco emoji on Cinco de Mayo is not a Hispanic strategy. The U.S. Hispanic market is massive, diverse, bilingual, and paying attention. If you want to connect with this audience, it takes more than a translated post, it takes intention, cultural relevance, and respect. Start by understanding that not all Latinos are the same. Someone in Miami might connect to a different cultural vibe than someone in LA or Houston. Your messaging needs to reflect that richness and your brand will shine because of it.
Social media is your golden door. Use it to celebrate, not stereotype. Create campaigns that feature real Latino creators, not just models with a sombrero. Launch Reels in Spanglish. Share customer stories from your Latino audience. Want to level up? Run Instagram Ads in Spanish with a custom landing page also in Spanish. Bonus points if you include Latino music in your content (yes, even that Ozuna-Bad Bunny collab still works). The goal: make them feel seen, not sold to.
And please — don't forget purpose. Support Hispanic-owned businesses, share value through content (hello, tips, behind-the-scenes, and funny cultural moments), and show up beyond Hispanic Heritage Month. You're not just chasing reach but you're building trust. And when you do that, this market doesn't just follow you… they become your biggest fans.
Why Your Ads Aren't Working (And What to Do About It)
Let's be honest. Running ads on social media sounds easy: click a few buttons, throw in a pretty image, write "Buy Now," and boom… sales, right? Not exactly. If your ads aren't performing, it's probably not because your product is bad. It's because your strategy is either missing, messy, or just misunderstood.
Let's be honest. Running ads on social media sounds easy: click a few buttons, throw in a pretty image, write "Buy Now," and boom… sales, right? Not exactly. If your ads aren't performing, it's probably not because your product is bad. It's because your strategy is either missing, messy, or just misunderstood.
First, stop boosting posts like a panic button. Boosts are fine if they're part of a bigger plan. But if your audience targeting is off, or your copy says "Look at me!" instead of "Here's what I solve," people scroll right past you. Make sure your creatives are mobile-friendly (hello, vertical videos!), your message is clear, and your offer makes sense to the person seeing it — not just to you.
Here's what works: A real funnel. A story. A strategy. Start with awareness, teach, entertain, hook. Then, retarget with value. And finally, go in with an irresistible offer. Use Meta Ads Manager, not the boost button. Test two audiences, not ten. Write like a human, not a robot. And if you're not sure where to start… get a brand review. (👀 That's your cue to book the free one we offer!)